9/20/2023 0 Comments Stix memphis![]() ![]() The grips also feel high quality and give confidence, particularly on the putter. Titanium and stainless steel heads are evident, as well as graphite shafts, which provide more flex and greater clubhead speed than steel. And the woods look as good as the irons too. They do indeed look the part, all stealthy and powerful in their Vader-worthy matte darkness. You get everything from driver to putter, including 3- and 5-woods, a 4-hybrid, irons from 5 through to pitching wedge, three additional wedges (52, 56, and 60 degrees), and a putter. There's no denying that the first impression of Stix's all-black full set of 14 clubs is a fine one. The Stix clubs aim to look the part of serious equipment, serve you just fine out on the course, but not cost the earth. ![]() The build quality is nice, and the value can't be ignored. Stix has zoomed in on this, and the company has created what it claims is the ideal set of golf clubs for beginner to middle players of the game. Unless you are very good, it's useless spanking thousands of dollars on a set of clubs. Champagne budgets won't help Kool-Aid skills. The open secret in golf is that just because you can afford an $1,800 Honma Beres driver doesn’t mean you know how to make it work. The sport is filled with weekend hackers who don't practice enough, or players in the “fair to middling” bracket who can at least find their way around a bag of irons. The company has hit upon the idea that most people who play golf aren't really that good. It's been quite the success for some, which is why Stix wants in on this direct-to-consumer action, but with golf clubs. We also got razor companies like Dollar Shave Club and Harry’s looking to undercut big brands like Gillette with cheaper prices and better-looking handles and accessories, while at same time locking customers into a postal subscription model for blades. Thanks to the convenience of direct-to-consumer internet sales, we got things like the mattress-in-a-box craze, where a boring mattress was delivered to your door with some funky color trim added to make it hip. Well, a while ago, companies realized that rather than pouring loads of cash into reinventing the wheel to try to be innovative, they could take rote products and make them "exciting" by changing how they were sold, adding just a dash of R&D and nice design of their own. "Ohh … what's that?" I don't hear you asking. There's a very boring phrase in the corporate consumer goods world: disruption of mundane products. ![]()
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